SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today announced Google’s new Nexus™ 7.2 tablet rated 5 on its Breakability Score™. The SquareTrade Breakability Score ranks today’s top devices based on how prone they are to break due to accidents. Evaluating key elements such as front and back panel design, edge construction and materials, size, weight, friction quotient, water resistance and grip-ability, SquareTrade’s Breakability Score fills in the missing gap left by traditional device reviews: it tests devices in everyday danger situations brought on by our lifestyles and habits.
The SquareTrade Breakability Score is based on a number of factors, from physical characteristics to the results of our SquareTrade Drop Test. The higher a device scores on a scale from 1-10, the higher the risk of it breaking due to an accident.
Comparing the Google Nexus 7.2 to its predecessor and Apple’s iPad® mini, the new Nexus 7 was the clear winner. SquareTrade’s Breakability Score testing revealed the following:
- With its build and increased grip-ability, the new Google Nexus 7.2, manufactured by ASUS, proves to be a more durable evolution of Google’s tablet series, with a Breakability Score of 5.
- The Nexus 7.2 improves on the old Nexus tablet’s durability in every area, except for its back panel. The new model features a matte finish, where the old Nexus had a textured back. Overall, though, the Nexus 7.1 is slightly more prone to damage with a Breakability Score of 6.
- Most surprising was the comparably high breakability of the iPad mini, which performed worse in tests for water & Impact resistance and has overall low grip-ability. It earned a Breakability Score of 7.5.
“In looking after consumers’ hi-tech devices, our first line of defense is helping them make an informed choice on a product that may hardly ever leave their side, and needs to withstand day-to-day punishment. We believe our testing environment applies the best unbiased, real-world damage conditions, and the resulting Breakability Score™ elegantly communicates overall product durability to the consumer” says Ty Shay, CMO of SquareTrade. “It’s heartening to see how Google and ASUS considered and improved many of the factors we look at, like water resistance and drop durability, in the new iteration of the Nexus 7 tablet.”
See SquareTrade’s breakability test here.
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade’s rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to www.squaretrade.com.