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American Sports Fans Have Spent $2.4B on Damaged Phones; Seahawks Fans 11% More Clumsy than Patriots Fans

As America prepares for Super Bowl XLIX, new research from SquareTrade®, the top-rated protection plan trusted by millions of happy customers, suggests that 23 million Americans have damaged their cell phone or tablet while caught up in the passion of a sporting event, totaling over $2 billion in repairs and replacements.

According to the study, Seahawks fans are at a slightly higher risk for a fumble, showing to be 11% clumsier than Patriots fans. 21% of Seahawks fans have had a cell phone accident in the past 12 months compared to 19% for those rooting for the Patriots.

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Eat, Drink and Fumble

This year, SquareTrade explored how our favorite game time snacks and beverages can help predict clumsiness with devices like smartphones and tablets:

  • Beer Matters: People who typically drink imported beer are 22% more likely than average to have damaged a phone while microbrew drinkers are 37% less likely than average
  • Dangerous Dips: Spinach dip is the most dangerous snack — fans who prefer spinach dip are 10% more likely than average to have damaged a phone within the last year
  • Toilet Drops: More prevalent than ever: 1 in 5 Americans has dropped their phone in the toilet – that amounts to almost 50M of us!
  • Passion Plays: 15% of American adults (an estimated 36 MM) have damaged a smartphone in a fit of emotion

“The Seahawks ‘12th Man’ fan base is known for their intensity during the game, so it’s not a huge surprise that their emotions occasionally get the best of them and their phone pays the price” commented Ty Shay, SquareTrade’s Chief Marketing Officer. “We also found that one in five Americans has dropped their phone in the toilet – double that count from 2 years ago. With NBC live-streaming the entire game for free this year, we’re expecting a lot more claims around water damage Monday morning.”

To boost fans’ device defense, SquareTrade offers the following tips for an accident free Super Bowl:

  • Count to ten after all suspect calls or player mistakes
  • Never use your device in the bathroom
  • Defend your smartphone against doctoring – use a fitted, waterproof case to avoid spills and drop damage
  • Keep your phone at hand but not in hand – like the precious TV remote, find a place that is close to the couch and easy to find
  • If you must text or tweet during the game, put the phone down when either team is in the Red Zone

Methodology and Data Sources

  • SquareTrade’s 2015 Super Bowl Surveys, conducted in January 2015 using Google Consumer Surveys. Feedback was collected from a total of 2,732 online consumers.
  • The US Census Bureau’s 2014 Projection of the US Population
  • Please note: Number of Americans and total dollars spent figures based on extrapolation from data sources 1 and 2.

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade’s investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to www.squaretrade.com

SquareTrade Breakability Tests Reveal Compact Tablets Are The Holiday’s Least Breakable

SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today announced the results of 10 popular tablets’ performance in Breakability testing, with the Samsung Galaxy Tab S 8.4 coming out on top as the least breakable (3.3 breakability score), and the Tmax 9 HD coming in as the most breakable (8.2 breakability score).

The SquareTrade Breakability Score ranks today’s top devices based on how prone they are to break due to accidents. Evaluating key elements such as front and back panel design, edge construction and materials, size, weight, friction quotient, water resistance and grip-ability, SquareTrade’s Breakability Score fills in the missing gap left by traditional device reviews: it tests devices in a manner that replicates everyday danger situations brought on by our lifestyles and habits.

See SquareTrade’s Breakability test video here.

“For the first time, we put 10 tablets through the rigor of our Breakability tests and found that size does indeed matter. These expensive devices are the equivalent of our Swiss army knives – but they’re hardly as durable. And the bargain basement tablet we tested literally broke in two,” says Ty Shay, CMO of SquareTrade. “Unlike with smartphones where Apple consistently comes out on top in our Breakability tests, Samsung was the winner here with the Galaxy Tab S 8.4 the overall winner.”

The SquareTrade Breakability Score is based on a number of factors, from physical characteristics to the results of SquareTrade’s Drop, Dunk and Slide Tests. The higher a device scores on a scale from 1-10, the higher the risk of it breaking due to an accident.

Overall, compact tablets performed above expectations, faring better in drop and dunk tests than larger models like the Microsoft Surface Pro 3 or Tmax 9 HD. Durable and water-resistant models like the Sony Xperia Z3 (4 breakability score), and Apple iPad Mini 3 (4.4 breakability score) performed admirably. Popular devices that run higher risks of breaking due to an accident include Samsung Galaxy Tab S 10.5 (6 breakability score) and the Apple iPad Air 2 (6.1 breakability score) which lost points in slide and drop tests.

SquareTrade’s Breakability Score testing revealed the following:

  1. Larger tablets proved to be far more breakable than smaller ones, as well as the least water resistant
  2. The Samsung Galaxy Tab S 8.4 scored well in our drop and dunk tests, making it the least breakable option this holiday season
  3. The most durable and budget-friendly performer was the Asus Memo Pad 7, which performed well on most tests, followed closely by the Sony Xperia Z3

See the full results of the 2014 SquareTrade Tablet Breakability Score here.

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade’s investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to www.squaretrade.com.

SquareTrade is a registered trademark of SquareTrade, Inc. All other company, brand, and product names are the trademarks of their respective owners or manufacturers listed above, or their respective affiliates. No manufacturer of any of the above tablets is affiliated with, endorses or in any way approves the SquareTrade breakability test.

Grand Old Party Fouls: 2014 Clumsiest States Index Reveals Red States Outpace Blue States in Device Damage

SAN FRANCISCO, CA – November 3, 2014 – SquareTrade®, the #1-rated protection plan trusted by millions of happy customers, today released the results of its annual Clumsiest States Index.[1] The Index reveals how states fare when it comes to their citizens’ rate of device accidents and damage, based on warranties purchased during the calendar year 2013. In what is now a national epidemic, SquareTrade expects that more than 54 million smartphones and tablets will be damaged or will die in 2015. This is the third consecutive year SquareTrade has published its Clumsiest States Index.

“With Election Day right around the corner, we immediately noticed the symmetry at the top and bottom of this year’s rankings: the ten clumsiest states are comprised of six red states and four blue states, and vice versa for the ten least clumsy states,” said SquareTrade’s CMO Ty Shay. “But regardless of your political persuasion, device damage is clearly on the rise; we hope that as we move into the busy holiday season, Americans keep their devices safe and protected.”

This year’s rankings include claims data for all brands of smartphones and tablets, whereas previous Clumsiest States Indexes were based on iPhone damage claims alone.

Top 10 Clumsiest States in 2014 Political Leaning* Top 10 Least Clumsy States in 2014 Political Leaning*
  1. Utah
Red
  1. Iowa
Blue
  1. Idaho
Red
  1. New Hampshire
Blue
  1. California
Blue
  1. Ohio
Blue
  1. Louisiana
Red
  1. Texas
Red
  1. Colorado
Blue
  1. Maine
Blue
  1. Arizona
Red
  1. Pennsylvania
Blue
  1. Montana
Red
  1. Arkansas
Red
  1. Washington
Blue
  1. Indiana
Red
  1. Mississippi
Red
  1. Tennessee
Red
 10. Minnesota Blue  10. Maryland Blue

*Based on Electoral College results from 2012 presidential election

[1] Based on the August 2014 Smartphone Subscriber Market Share report from comScore, Inc., the State of the Tablet Market report from TabTimes Inc., and analysis by SquareTrade of its mobile and tablet protection plans sold in 2013.  The number of plans with a claim was compared to the total number of plans sold to generate rankings by state.
About SquareTrade

SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade’s investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to http://www.squaretrade.com.

New iPhones Come Up Big in SquareTrade Breakability Tests

SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today announced the iPhone 6 and its larger sibling, iPhone 6 Plus, performed impressively in Breakability testing, and each carries the top Breakability Score™ in their respective category. The SquareTrade Breakability Score ranks today’s top devices based on how prone they are to break due to accidents. Evaluating key elements such as front and back panel design, edge construction and materials, size, weight, friction quotient, water resistance and grip-ability, SquareTrade’s Breakability Score fills in the missing gap left by traditional device reviews: it tests devices in everyday danger situations brought on by our lifestyles and habits.

See SquareTrade’s Breakability test video here.

The SquareTrade Breakability Score is based on a number of factors, from physical characteristics to the results of SquareTrade’s Drop, Dunk and Slide Tests. The higher a device scores on a scale from 1-10, the higher the risk of it breaking due to an accident.

The new series of iPhones performed above expectations, scoring higher than both previous iPhone models and popular Android phones like the Samsung Galaxy S5. The iPhone 6’s Breakability Score of 4 sets a new high mark with a slightly better performance than even Google/Motorola’s Moto X and the HTC One. The much larger iPhone 6 Plus scored a 5, more than a full point better than the Samsung Galaxy S5, making it the most durable phone with a screen larger than five inches.

SquareTrade’s Breakability Score testing revealed the following:

  1. The iPhone 6 Plus is not only more durable than most large screen phones, but it also outscored last generation’s iPhone 5S
  2. Both new iPhones performed very well in most tests, but the iPhone 6 Plus lost some points because some users may have a hard time gripping the phone due to its large but slim form
  3. The screens on both new iPhones held up very well to Breakability testing, giving credence to Apple’s promise of ion-strengthened glass.

“Apple has done it again, with a pair of larger phones that are more durable than their smaller predecessors,” says Ty Shay, CMO of SquareTrade. “But as we saw with the ill-fated mishap of the first iPhone 6 buyer in Australia, accidents are still going to happen. Americans have spent over $10 Billion on iPhone repair and replacement since their release, and we expect that unfortunate trend to continue.”

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade’s investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to www.squaretrade.com.

SquareTrade is a registered trademark of SquareTrade, Inc. iPhone is a registered trademark of Apple, Inc. Samsung Galaxy S is a registered trademark of Samsung Electronics Co., Ltd. All other company, brand and product names may be trademarks of their respective owners.

New Study Shows Damaged iPhones Cost Americans $10.7 Billion, $4.8B in the Last Two Years Alone

SAN FRANCISCO, CA – September 18, 2014 – SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today released the results of a new study showing that damaged iPhones have cost Americans $10.7 billion since their introduction in 2007. The total amount Americans have spent on repair and replacement of their smartphones in the last seven years – including iPhones – is over $23.5B, the study found. SquareTrade will issue a Breakability ScoreTM for the iPhone® 6 and iPhone 6 Plus on Monday, September 22.

Surveying more than 2,400 smartphone users, the sum combines the cost of repairs, replacements and insurance deductibles for cracked, dropped, submerged, and water-damaged devices. Regardless of the type of accident, the most common lasting damage for users is the now commonplace cracked screen. A quarter of iPhone owners have cracked a screen at some point, with 15% currently using an iPhone with a cracked screen.

“In 2012, when we conducted our first survey on iPhone damage – we were shocked by the billions spent on repair and replacement. Our new research shows that since then, things have only become worse,” commented Ty Shay, CMO at SquareTrade. “When we see bigger screens combined with features like mobile payments with ApplePay, we see the potential for even more accidents: we won’t be surprised to see claims coming in that mention the drive-through window at McDonald’s.”

iPhone_infographic_US_FINAL_webuse

Cracked screens can actually prevent iPhone owners from using certain features:

  • 40% of iPhone owners with cracked screens couldn’t read/send email or couldn’t use certain letters
  • 27% couldn’t use mission critical apps like Facebook, Maps or Uber
  • 20% couldn’t take photos
  • 20% couldn’t unlock the screen

SquareTrade’s research also points to brisk sales for the new, larger iPhone 6 Plus among current iPhone users, with 34% intending to upgrade. Respondents cite the larger screen, better camera and “smart home” connectivity features as compelling reasons to switch phones.

Methodology:

(1) SquareTrade’s 2014 Smartphone Accident Survey, was conducted in August 2014, using Research Now. Feedback was collected from over 2,400 smartphone owners. Results were weighted by demographic variables to provide a representative sample of smartphone owners throughout the US. Market share estimates based on comScore’s May 2014 US Smartphone report. (2) SquareTrade’s 2014 US iPhone Survey was conducted in June 2014 using online panel provider Research Now. Feedback was collected from 1,000 iPhone owners in the US.

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade’s investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to www.squaretrade.com.

 

 

SquareTrade is a registered trademark of SquareTrade, Inc.  iPhone is a registered trademark of Apple Inc. All other company, brand and product names are the trademarks of their respective owners.

 

SquareTrade Wins Trustpilot Award for Exceptional Customer Service

SquareTrade©, the #1 rated protection plan trusted by millions of happy customers, today announced it received the Customer Milestone Award from Trustpilot, Europe’s largest and fastest-growing consumer review platform.  Known for being customer obsessed and providing extraordinary service, 91% of SquareTrade ratings on Trustpilot have a five star rating, the highest possible score on the platform.

“Our most important barometer of success is feedback from our customers. The Trustpilot award is a great validation that we’re doing a few things well,” said Ty Shay, CMO at SquareTrade. “Trustpilot provides us with a critical feedback mechanism to understand our customers’ daily experience.  They provide an excellent service to consumers and to companies like SquareTrade where customer happiness is the foundation of our business.”

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade’s investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to  www.squaretrade.com.

SquareTrade is a registered trademark of SquareTrade, Inc. All other company and brand names may be trademarks of their respective owners and SquareTrade is not affiliated, sponsored, authorized or otherwise associated with the above named companies.

Half of American College Students Have Damaged a Smart Phone

SquareTrade®, the #1 rated protection plan trusted by millions of happy customers, today revealed the results of its research into American college students and their electronic devices. The study shows that half of college students in the United States have damaged a smartphone at school.1
“As college students are gearing up for the new school year, they are purchasing and packing their most prized possessions – their phones, laptops, tablets, TVs and gaming consoles. This year alone, these students will take an estimated $49 billion worth of devices to school2,” said Ty Shay, CMO at SquareTrade. “With half of American students damaging their smart phones during college, these beloved devices are at high risk of being broken or cracked this year.”

Based on accident reporting, SquareTrade has identified where devices tend to break and the students that are most likely to damage their gadgets:

  • Device damage hotspots: 20% of breaks happen at bars, clubs or parties. Other popular locations for students to damage their devices include the library, classroom, dorm and gym.
  • From the burbs: Suburban kids damage their phones 50% more often than rural or urban kids.
  • Female tech flubs: Females become clumsier with age as female students (18 years old and over) are 21% more likely to damage their smartphones than male students. Whereas, boys under 18 years old are 35% more likely to cause a tech mishap than girls under 18 years old.

To improve college student gadget protection, SquareTrade offers the following tips for a device damage-free school year:

  1. Always keep devices in protective cases and covers.
  2. Keep your mobile phone in your pocket or purse at parties, bars or clubs.
  3. Carry your devices in backpacks or laptop bags while on campus instead of trying to use your mobile gadgets while walking.
  4. Put your mobile devices in your locker or gym bag while working out.
  5. Buy a protection plan so you’re covered no matter what accident happens.
1 SquareTrade’s College Students Survey was conducted in July 2014 using Google Consumer Survey of 541 US college students.
2 Pricing of devices is based on proprietary data from SquareTrade. Number of US college students based on data from National Center for Education Statistics.

Half of American College Students Have Damaged a Smart Phone

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade’s investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to www.squaretrade.com.

SquareTrade is a registered trademark of SquareTrade, Inc.

Kid Confessions

Capture

Has your little angel destroyed a device of yours? Well here’s the silver lining! We’re giving you a chance to win a brand new iPad by sharing your story with us. Just submit a photo of your kid along with a handwritten confession on how they damaged your gadget (just like the one above) for a chance to win.

This contest ends on August 11th. You could enter right here!

Has your kid caused a device destruction?

iPad - two boys
Psttt… we’re giving you a chance to win an iPad by spilling the beans on your clumsy kid. Check back on our Facebook page tomorrow for details on how to enter!