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Hello, 360 3rd Street!

After months of planning, building and packing up our old digs, this past Monday SquareTrade moved into the new office at 360 3rd Street.

This is what it looked like only in January:

A meeting room and an entrance to the kitchen, in January.

A meeting room and an entrance to the kitchen, in January.

Bare bones not too long ago.

Bare bones not too long ago.

Almost ready!

Almost ready!

The entryway, days before Day 1.

The entryway, days before Day 1.


















Here are some photos of the almost-finished space, about a week before move-in day.


And now, the moment you’ve been waiting for: The first day at 360 3rd St!

Welcome to  Squaretrade!

Welcome to Squaretrade!

An entryway to the kitchen. See the first photo and what a long way it's come!

An entryway to the kitchen. See the first photo and what a long way it’s come!


And of course, we have to have a Vine to say hello.

SquareTrade’s 2012 in Review

SquareTrade had a great year in 2012.  Here’s an infograph highlighting SquareTrade’s growth.

SquareTrade GrowthThere were boosts all over the company, including:

  • 30,000 5-star online reviews
  • $2.8 billion under protection
  • Five of the top ten consumer electronic retailers in the US and UK
  • 85% growth in 2012
  • Over 190,000 Facebook fans
  • 22 million YouTube views

Take a look at the press release for a detailed look, and take a look at past SquareTrade infographs on who is more likely to suffer an iPhone accident, the iPhone in the homeAmericans and iPhonesiPad 1 vs. iPad 2 and studies on digital cameraslaptopsgame consoles and the iPhone 3GS.

Press Release: Bain Capital Leads $238 million Growth Investment in SquareTrade

San Francisco, January 25, 2012 — SquareTrade, the leading independent consumer warranty provider, today announced a successful $238 million growth equity investment led by affiliates of Bain Capital, LLC that will position the company to drive the next phase of growth in the consumer warranty market. Other financial terms of the private transaction were not disclosed.

“We are very excited to partner with SquareTrade, which is disrupting a $20+ billion global industry with its innovative approach to warranties.” said Mike Krupka, a Managing Director of Bain Capital Ventures. “We were attracted by the incredibly high satisfaction levels among consumers and retailers, along with the vision  of  co-founders Steve Abernethy and Ahmed Khaishgi, and their ability to execute the plan to build the first great brand in the space,” added Phil Loughlin, a Managing Director of Bain Capital Partners.  The investment is being made jointly by the firm’s private equity and venture capital affiliates.

Based in San Francisco, SquareTrade offers a branded warranty focused on delivering great value and no-hassle service for consumers.  SquareTrade’s commitment to delivering an exceptional customer experience has yielded excellent consumer ratings that are easily researched online.   Customers can buy warranties directly from, as well as through more than 30 retailers and marketplaces.

The investment caps a successful 2011 for SquareTrade, which saw sales nearly triple year over year, and the addition of some of the largest national and global retailers who are offering the company’s warranty services to their customers.  SquareTrade said it expects triple-digit revenue growth again in 2012.

“SquareTrade has been profitable and growing rapidly for several years, and we have been approached by many top investment firms.  We concluded that Bain Capital is the ideal partner to help us continue growing SquareTrade into the premier brand in the category,” stated Abernethy, who serves as CEO.  “We have a long term view of investing in service, technology and brand awareness to make SquareTrade uniquely high value,  easy to research and  easy to use. Bain Capital shares the vision, and has the resources and consumer service and retail experience to help us realize our potential.”

SquareTrade’s prior investors include Weston Presidio Capital and JP Morgan Partners. Financial Technology Partners LP served as exclusive financial and strategic advisors to SquareTrade.

# # #

About SquareTrade

Founded in 1999, SquareTrade offers warranties that make sense, with fair prices and no-hassle service. The company boasts millions of customers who have consistently rated the warranty service 5-star reviews. SquareTrade was named one of PC Magazine’s Top 100 Websites of 2010, is the winner of the 2011 Stevie Award for Sales & Customer Service, and the 2011 Golden Bridge Award for Best Customer Service. SquareTrade is privately held and headquartered in San Francisco. For more information, visit or find SquareTrade on Facebook.

About Bain Capital

Bain Capital, LLC ( is a global private investment firm that manages several pools of capital including private equity, venture capital, public equity, high-yield assets and mezzanine capital with approximately $60 billion in assets under management.  Bain Capital has a team of over 350 professionals dedicated to investing and to supporting its portfolio companies.  Since its inception in 1984, Bain Capital has made private equity investments and add-on acquisitions in over 450 companies in a variety of industries around the world.  Bain Capital Ventures ( manages $2 billion of assets and has over 70 active portfolio companies.  Bain Capital has a long history of investing in branded technology and consumer service companies, such as Bluestem Brands (Fingerhut), Bright Horizons, DoubleClick, Lala, LinkedIn, Michaels, Rent The Runway,, Skillsoft, Staples, Survey Monkey and Toys R Us.  The firm has offices in Boston, Palo Alto, New York, Chicago, London, Munich, Tokyo, Shanghai, Hong Kong and Mumbai.  ‪

Apple’s iPad is Official! Verdict?

Update (January 29, 2010): Getting an iPad? SquareTrade is pleased to announce the first and only extended care plan available for Apple’s iPad tablet with protection from drops and spills.

"Tabletless. Please help. Will tweet for press pass!" 

“Tabletless. Plz help!” Apple fan spotted at Yerba Buena with signs pleading, “Will Tweet 4 Press Pass!”

It’s official! With Apple’s announcement this morning, the iPad is no longer mere rumor or speculation. Of course, you’ll have to wait until March to get your hands on one.

Miss out on the live coverage? Check out the video clips below. is also live now with official iPad specs.

Sound off! So now that the actual specs are out, I’m curious to hear your verdict.

Leave a comment below or join the conversation on twitter or facebook.