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New Study Shows Damaged iPhones Cost Americans $10.7 Billion, $4.8B in the Last Two Years Alone

SAN FRANCISCO, CA – September 18, 2014 – SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today released the results of a new study showing that damaged iPhones have cost Americans $10.7 billion since their introduction in 2007. The total amount Americans have spent on repair and replacement of their smartphones in the last seven years – including iPhones – is over $23.5B, the study found. SquareTrade will issue a Breakability ScoreTM for the iPhone® 6 and iPhone 6 Plus on Monday, September 22.

Surveying more than 2,400 smartphone users, the sum combines the cost of repairs, replacements and insurance deductibles for cracked, dropped, submerged, and water-damaged devices. Regardless of the type of accident, the most common lasting damage for users is the now commonplace cracked screen. A quarter of iPhone owners have cracked a screen at some point, with 15% currently using an iPhone with a cracked screen.

“In 2012, when we conducted our first survey on iPhone damage – we were shocked by the billions spent on repair and replacement. Our new research shows that since then, things have only become worse,” commented Ty Shay, CMO at SquareTrade. “When we see bigger screens combined with features like mobile payments with ApplePay, we see the potential for even more accidents: we won’t be surprised to see claims coming in that mention the drive-through window at McDonald’s.”

iPhone_infographic_US_FINAL_webuse

Cracked screens can actually prevent iPhone owners from using certain features:

  • 40% of iPhone owners with cracked screens couldn’t read/send email or couldn’t use certain letters
  • 27% couldn’t use mission critical apps like Facebook, Maps or Uber
  • 20% couldn’t take photos
  • 20% couldn’t unlock the screen

SquareTrade’s research also points to brisk sales for the new, larger iPhone 6 Plus among current iPhone users, with 34% intending to upgrade. Respondents cite the larger screen, better camera and “smart home” connectivity features as compelling reasons to switch phones.

Methodology:

(1) SquareTrade’s 2014 Smartphone Accident Survey, was conducted in August 2014, using Research Now. Feedback was collected from over 2,400 smartphone owners. Results were weighted by demographic variables to provide a representative sample of smartphone owners throughout the US. Market share estimates based on comScore’s May 2014 US Smartphone report. (2) SquareTrade’s 2014 US iPhone Survey was conducted in June 2014 using online panel provider Research Now. Feedback was collected from 1,000 iPhone owners in the US.

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade’s investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to www.squaretrade.com.

 

 

SquareTrade is a registered trademark of SquareTrade, Inc.  iPhone is a registered trademark of Apple Inc. All other company, brand and product names are the trademarks of their respective owners.

 

Samsung Galaxy® S5 Breaks the Mold with Improved Breakability Score in Drop, Dunk Tests

SAN FRANCISCO, CA — April 14, 2014 — SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today announced Samsung’s new Galaxy S5 has rated 6 on its Breakability Score™. The SquareTrade Breakability Score ranks today’s top devices based on how prone they are to break due to accidents. Evaluating key elements such as front and back panel design, edge construction and materials, size, weight, friction quotient, water resistance and grip-ability, SquareTrade’s Breakability Score fills in the missing gap left by traditional device reviews: it tests devices in everyday danger situations brought on by our lifestyles and habits.

The SquareTrade Breakability Score is based on a number of factors, from physical characteristics to the results of SquareTrade’s Drop Test. The higher a device scores on a scale from 1-10, the higher the risk of it breaking due to an accident.

Comparing the Samsung Galaxy S5 to other highly anticipated new Android® phones, the HTC One (M8) and LG Nexus 5™, Samsung’s latest edged out the HTC One for the victory. SquareTrade’s Breakability Score testing revealed the following:

  • The new Samsung Galaxy S5 takes a big step forward in durability, performing well in drop and dunk tests. The Galaxy S4 has a Breakability Score of 7
  • The iPhone® 5s maintains a slight edge over all three Android™ phones, with a Breakability Score of 5.5
  • The larger HTC One M8 took a step backward with a score of 6.5, performing poorly in dunk and slide tests. The previous generation HTC One is very durable, with a Breakability Score of 4.5
  • The LG Nexus 5 scored a disappointing 7, failing dunk and drop tests.

“According to our research, 28% of smartphone owners, or about 44 million Americans, are considering buying the Samsung Galaxy S5,” says Ty Shay, CMO of SquareTrade. “With this level of demand, we really wanted to put it to the test against other hot Android phones in the market right now. It’s good to see a major player like Samsung designing phones with accidental water damage in mind. We were also surprised to see how well the new S5 did in the drop test – as previous models suffered significant damage.”

See SquareTrade’s breakability test video here.

samsung-breaks-the-mold-with-its-new-galaxy-s5-041414-v2

About SquareTrade


SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade’s investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to www.squaretrade.com.

SquareTrade is a registered trademark of SquareTrade, Inc.  iPhone is a registered trademark of Apple, Inc. Samsung Galaxy S is a registered trademark of Samsung Electronics Co., Ltd. HTC One (M8) is a registered trademark of HTC Inc. Nexus 5 and Android are trademarks of Google, Inc. All other company, brand and product names may be trademarks of their respective owners.

New Drop Test: HTC One vs HTC One Max

HTC announced this week that they will offer one free screen replacement for any customer who buys a new HTC One phone. We decided to put the HTC One and HTC One Max to the test with a drop test, slide test, and water test. Watch below to see how the phones stacked up against each other:

 

Then, we used these results to score the HTC One and the HTC One Max in our latest breakability score. How did they compare against the Moto X and the Samsung S4? Take a look:

HTC One SquareTrade Breakability Score

HTC Phones Rank Among Least Breakable in Latest Breakability Score from SquareTrade

You can also read the full press release on our website.

What did you think of the results? Let us know in the comments below!

Half of American Parents Say Kids Have Damaged a Mobile Phone, Laptop or Tablet

“Just like their parents, kids use devices for an increasing number of things – from games and videos to research and homework. Our research shows that this increased usage also means that devices are more at risk than ever before, and we expect this trend to continue,” said Ty Shay, CMO of SquareTrade.

“We believe it’s important to educate parents about these accidents because 60% are not covered by a protection plan, making repairs and replacements expensive and time consuming.”

More than 85% of American kids now have their own mobile device and they use it more than ever: parents say their kids use mobile devices for an average of 3.2 hours a day.

  • Kids 2 and under use for 1.5 hours per day
  • Kids 3-6 use for 1.8 hours per day
  • Kids 7-12 use for 3 hours per day
  • Kids 13-17 use for 4.9 hours per day

The research also revealed the unexpected consequences of kids using mobile devices including unauthorized purchases, accidental calls, texts and photographs, and a surprising number of food and drink related accidents:

  • Accidental calls & texts: 31% of parents say that their kids have called, texted, or messaged someone by accident on their parent’s devices
  • Unapproved purchases: 28% of parents say that their kids have purchased something on the parent’s mobile device without permission
  • Unintended photos: 9% of parents say that their kids have taken inappropriate photos with the parent’s devices.
  • Conflict: 36% of parents have bought an additional device in order to reduce conflict in their home
  • Food & Drink: 33% of kid-caused accidents involved food or drink:
    • ✓ 50% involved milk
    • ✓ 19% involved chocolate
    • ✓ 17% involved candy
    • ✓ 16% involved yogurt
  • Boy trouble: Boys were 35% more likely than girls to have caused the accident

SquareTrade suggests these 5 tips for protecting kids’ devices and parents’ wallets from unexpected device accidents:

  1. Always keep devices in protective cases or covers
  2. Never take your devices to the bathroom
  3. Remind your kids not to eat and drink while using devices
  4. If your kids bring devices to school, make sure they don’t over-pack their backpack and crush their tablet
  5. Buy a protection plan so you’re covered no matter what accident happens

1Methodology and Data Sources
1.) SquareTrade’s 2013 Kids Accidents Survey, conducted in June 2013 using the world’s largest panel provider, Survey Sampling International. Feedback was collected from 1,000 parents with at least one child 0-18. 2.) The Census Bureau’s 2010 population estimates from the Family Households by Number of Own Children Under 18 Years study. Please note: Total expenditure estimate created using data sources 1 & 2.

kids-infographic-hi-resAbout SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade’s rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to www.squaretrade.com.

How Breakable is the New Samsung Galaxy s4?

Last week, we talked about our new breakability score, now we’d like to show you our results! Based on 8 key breakability factors, the front panel, back panel, size, weight, gripability, water resistance, slide test and the drop test, we scored the s4 against the iPhone 5 and the s3. Just how breakable is the new Samsung Galaxy s4 based on these factors? Check out our new infograph to find out– you’d be surprised!

breakability

Our Latest Drop Test: Samsung Galaxy s4 vs iPhone5 and s3

Have you seen our latest Samsung Galaxy s4 vs. s3 vs. iPhone5 drop test? In this new video, not only did we drop and dunk these phones, but we added an awesome new slide test as well.  Whatcha waiting for? Watch the face-off right here!

In the meantime, here’s a sneak peek behind-the-scenes.

Our videographer, Charlie, films while Chris performs the slide test.

Ready… set… ACTION!

All three devices sitting pretty and ready to be dropped.

All three devices sitting pretty on the drop bot ready to be dropped.

Which of these devices will be the winner? Head over here to see!

SquareTrade’s Breakability Score Debuts as New Richter Scale for Device Danger – New Samsung S4 Rated a Dangerous 7

SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today announced its Breakability Score™ for the new Samsung Galaxy S®4. The SquareTrade Breakability Score ranks today’s top devices based on how prone they are to break due to accidents. Evaluating key elements such as front and back panel design, edge construction and materials, size, weight, friction quotient, water resistance and grip-ability, SquareTrade’s Breakability Score fills in the missing gap left by traditional device reviews: it tests devices in everyday danger situations brought on by our lifestyles and habits.

“Our Breakability Score creates a new Richter Scale for accidental damage to help consumers assess when, where and how their phones are in danger,” said Ty Shay, CMO at SquareTrade. “It’s been two years since we created the first Drop Test video for the industry and we thought it was time to expand the concept.”

The SquareTrade Breakability Score is based on a number of factors, from physical characteristics to the results of our SquareTrade Drop Test. The higher a device scores on a scale from 1-10, the higher the risk of it breaking due to an accident.

Comparing the Samsung Galaxy S4 to the S3 and Apple’s iPhone®5, the iPhone 5 was the clear winner. SquareTrade’s Breakability Score revealed the following:

  • While the S4 proved slightly more water resistant than its predecessor the S3, Samsung’s new Galaxy phone actually performed worse in most other categories. Major strikes against the S4 include high breakability during SquareTrade Drop Tests, a slippery back panel, and a wider screen that reduces grip-ability, especially compared to the ultra-slim iPhone 5. Breakability Score: 7
  • While the Samsung S3 screen is more durable, it is less water resistant than the S4 and its plastic back and wide width decreases its grip-ability. Breakability score: 6.5
  • The iPhone 5 scored the highest of the three phones tested. While it lost points for its larger size due to more breakable surface area, its excellent grip-ability and low friction coefficient make it far more durable overall. Breakability Score: 5

“Our research and experience shows that even the smallest device characteristics can dramatically affect its breakability: the weight balance of a device can affect the way it spins in free-fall, making it more likely to land on its screen; devices with rubber backs are less likely to slide, and device dimensions can effect how snugly smartphones fit in pant and jeans pockets,”continued Shay. %ldquo;The likelihood of damage due to these common scenarios has never been higher.”

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade’s rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to www.squaretrade.com.

Yea, We Covered That!

 

Here at SquareTrade, we take thousands of claims everyday and really, we’ve heard just about way possible to damage your electronics. Here’s one that really stood out to us. One of our awesome customers who works at McDonald’s dropped his iPhone into the deep fryer. Yikes!

Well luckily for them, even if you drop your iPhone into a deep fryer… we’ve got you covered.

SquareTrade’s iPhone Study: Device Danger Zone Survey 2012

It’s a big scary world out there for iPhones. There’s danger waiting around every corner. So what’s the most dangerous place for them? Not at the supermarket or the sidewalk…it’s your home!

That’s right–the most popular place to damage that delicate little iPhone is your home. In continuation to our previous iPhone research we released another research today showing that 51% of iPhone accidents happen around the home – most commonly in the kitchen.. But don’t worry…if you’ve got a SquareTrade warranty, that iPhone is safe and sound, even if it ends up in your dishwasher.

 

SquareTrade’s study also points out some specific spots iPhones have suffered their fate:

  • 9% of iPhone owners have dropped their phone in the toilet
  • 6% of iPhone owners have left an iPhone on top of the car and driven off
  • 5% of iPhone owners have put an iPhone in the washing machine

What kinds of liquids are most commonly spilled on iPhones?

  • Water: 43%
  • Soda: 19%
  • Beer: 12%
  • Coffee/tea: 12%

We’ve heard our fair share of iPhone accidents–like dropping iPhones into a pot of hot oil and full cups of coffee spilled them. What is your phone’s weak spot?

And check out our other studies on digital cameraslaptopsgame consolesiPhone 3GSiPad 1 vs. iPad 2, and iPhone damage.

SquareTrade’s iPhone Study

The latest SquareTrade iPhone study is out, and the revelations in it are sure to shock. The biggest news out of it? iPhones break, and that costs Americans a pretty penny!

iPhone Repairs & Replacement Cost Statistics

  • Damaged iPhones have cost Americans $5.9 billion since 2007
  • 30% of iPhone owners have experienced accidental damage in the past 12 months
  • 17% of iPhone owners have damaged an iPhone more than once
  • 6% of iPhone users have taped up their phone
  • 11% of iPhone owners use phones with cracked screens
  • Accidental damage is 10 times more common than either loss or theft for iPhone users
  • Half of iPhone users under 35 have had an accident

Top 5 iPhone Accident Scenarios

  • Fell out of my hand: 30%
  • Immersed in liquid: 18%
  • Fell out of my lap: 13%
  • Knocked off a table: 11%
  • Liquid spilled on it: 9%

SquareTrade’s iPhone Warranties

SquareTrade offers iPhone warranties that cover drops, spills & water damage. Check it out: iPhone Warranties

So…what’s more shocking? That Americans 6% of iPhone have taped up their phone, or that 11% have a cracked screen?

And check out our other studies on digital cameraslaptopsgame consolesiPhone 3GS, iPad 1 vs. iPad 2, and iPhones in the home.